1. An introduction to this blog
2. Debunking myths about market intelligence (intro)
2.1. Market Intelligence is expensive
2.2. Market knowledge should be 100% accurate
2.3. Market Intelligence is complex
2.4. You need external agencies to collect market intelligence data
2.5. Market Intelligence reporting is cumbersome and extensive
2.6. Market Intelligence insights are unambiguous
2.7. Interpreting Market Intelligence insights is easy
3. Examples of how to build market insights for strategic decision making... all by yourself! (intro)
3.1. Monitoring your business environment
3.2. Prioritizing new market investments
3.3. Assessing your competitive position
3.4. Innovation based on megatrend assessments
3.5. Account planning and benchmarking
4. Establishing a market intelligence practice in your company (intro)
4.1. Market Intelligence... a full-time job or not?
4.2. Who should your market intelligence function report to?
4.3. Which frequency of reporting for your market insights?
4.4. Which communication means for your market insights?
(...stay tuned for more...)
Book reviews:
- Nate Silver "The signal and the noise - The art and science of predictions"
- William Higham "The next big thing, Spotting and forecasting consumer trends for profit"
- Lawrence Friedman "Go-to-market strategy, Advanced techniques and tools for selling more products, to more customers, more profitably""
- Eric Ries "The lean startup, How constant innovation creates radically successful businesses"
- Frederic De Meyer "The impact of megatrends on your business, How to assess the impact of long-term trends on your company and adapt your strategy to it"
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