(3) Examples of how to build market insights for strategic decision taking... all by yourself!

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n this chapter we will apply the advice from previous chapter on a number of very specific corporate strategy tasks. The aim here is certainly not to cover all aspects of market intelligence, nor is it to discuss every strategic decisions that could be based on these. As said in the introduction to this book, this is not a scientific work. Rather, it is our intention to show concretely how with relatively few efforts and budget, but with a solid dose of creativity, a corporate decision taker can arm himself with a sufficient load of market insights to enrich, and even improve his decision making process.